TI SENTO – Milano adds Virtual Reality layer to its business model


Amsterdam brand TI SENTO - Milano announces the launch of its Autumn Winter 2020 Collection 'The future is in your hands'… this time in Virtual Reality! The brand offers a novel solution for retailers around the world to experience the New Collection in Virtual Reality.

“Different times require us to think differently. We go for bold.” says Arjan van Zuylen, CEO and Co-Owner at TI SENTO -Milano. “We have created a VR experience around our AW20 collection launch".

The Virtual Collection launch will include:

  • A 360 degree experience of the new Autumn Winter 2020 Collection
  • Launch of the new campaign video
  • VR presentation by Head of design Lilian van Zuylen on the new creations worn by super model Ymre Stiekema
  • Presentation of the complete Autumn Winter 2020 Collection
  • Direct communication from the brand to all global retailers (in 7 languages!)

In the face of the current covid-19 restrictions, the brand takes a bold approach to divert the obstacle of not being able to visit their retailers around the world. And there was no room for mediocrity! One hundred and fifty new pieces, including a Red Carpet limited set, will all be presented through a novel and exciting virtual reality headset.

About : TI SENTO – Milano. Goldsmiths who love silver | since 2003.

The Atelier of TI SENTO – Milano was born when the centuries turned. Their goldsmiths were the first to bring gold standards to silver jewellery; the first to give silver the respect and attention it deserved. Walking into the TI SENTO atelier is like finding the treasure at the end of a rainbow. Silver and stones are scattered over the worktables as their goldsmiths bring their own designs to life.

The TI SENTO - Milano Atelier is a space full of contradictions. It’s a mix of bustling energy and intense focus. The goldsmiths are not working with gold but with silver. They break the rules and follow their hearts, creating sophistication with a twist


Langverwachte TI SENTO - Milano x Danie Bles Resort collectie nu verkrijgbaar


De langverwachte collectie van TI SENTO - Milano in samenwerking met styliste Danie Bles is vanaf vandaag verkrijgbaar bij juweliers, de ByDanie Vintage Store en online via www.tisento-milano.nl. Lilian van Zuylen, Head of Design bij TI SENTO – Milano en mode onderneemster Danie Bles sloegen begin dit jaar de handen ineen en ontwierpen een collectie met kleurrijke details geïnspireerd op zomerse bestemmingen. Highlights van de collectie zijn het medaillon en de statement ring met gekleurde stenen. Danie’s motto ‘Mix & Match’ werd nog nooit zo mooi doorvertaald, en resulteert in weer een hoogwaardige collectie van TI SENTO - Milano.

De TI SENTO - Milano x DANIE BLES Resort collectie wordt gekenmerkt door vintage invloeden, een mix van 18k gold plating en vrolijke zomerse kleuren. Danie heeft zich voor deze collectie laten inspireren door haar favoriete vakantiebestemmingen Ibiza, Capri en St. Tropez. “Zolang ik me kan herinneren bezoek ik tijdens mijn vakantie kleine lokale marktjes, op zoek naar hidden treasures en unieke sieraden. In het bijzonder turquoise items, een kleur waar mijn oog altijd direct op valt!”, aldus de styliste. Het is dan ook geen verrassing dat deze frisse kleur de boventoon voert in de TI SENTO Resort collectie gemaakt van glanzend zilver en 18k goud plating.

De TI SENTO – Milano X DANIE BLES Resort collectie is verkrijgbaar bij juweliers, de ByDanie Vintage Store en online via www.tisento-milano.nl. Prijzen variëren van €69 tot €299.

TI SENTO – Milano, Goldsmiths Who Love Silver
Sinds 2003 is TI SENTO – Milano het toonaangevende merk op het gebied van betaalbare, maar handgemaakte kwaliteitssieraden. Alle TI SENTO – Milano juwelen zijn gemaakt van 925 eerst gehalte zilver. Om het zilver extra glans te geven zijn de juwelen voorzien van een rhodium laag, dit beschermt tegen krassen en verkleuren. Alle gold plated sieraden zijn gemaakt van 925 eerst gehalte zilver met 18k goud plating van 3 micron.

Danie Bles
Danie begon haar carrière als styliste en is inmiddels één van de meest toonaangevende fashion ondernemers van Nederland. Naast een eigen winkel, evenementenbureau ByDanie, en een eigen stylingopleiding, is Danie sinds 2017 Creative Director van Amsterdam Fashion Week.


TI SENTO – Milano makes its first foray into China

Amsterdam, 8 april 2019

TI SENTO – Milano, the European jewellery brand, is making its first foray into China and plans to launch officially in the Chinese market later this year.

“In line with our global ambition, the next step for TI SENTO - Milano is to further expand our international presence. After a year of developing and creating our digital foundation, TI SENTO - Milano now takes the silver origin brand into the Chinese Digital landscape to capture the hearts of Chinese women with content, experiences and products obtained in the ways of the future.” says CEO Arjan van Zuylen.

In a recent report of the South China Morning Post[1], it is said that “Chinese women like to mix and match and buy a range of styles to accessorise their outfits for different occasions. “ Known for its iconic designs of quality silver jewellery, TI SENTO – Milano is confident that it will enchant Chinese consumers with its unique appeal of accessible luxury and effortless sophistication.

TI SENTO – Milano has partnered with Five Degrees, a Dutch-Chinese boutique consultancy that helps Western companies enter the Chinese market, with a focus on activating online sales and marketing channels for fashion and lifestyle brands. “In Five Degrees we have found a partner to support us end-to-end and to localise and activate our brand in the Chinese market.” Arjan van Zuylen countinues.

“We are honoured to help TI SENTO – Milano with their exciting journey into China”, says Bei Wang, Chairman of Five Degrees. She emphasises that Chinese consumers are extremely digitally savvy and over the years have become more sophisticated. “With China’s distinctive digital ecosystem, it is crucial to truly understand your target groups and to have a strong and specific customer activation strategy and plan in place.”


[1] https://www.scmp.com/business/companies/article/2186014/nice-bit-dull-why-chinas-growing-ranks-affluent-independent-women   


TI SENTO – Milano POP UP Atelier: The journey continues for TI SENTO jewels. They are taking over Amsterdam!

After an exciting Amsterdam Fashion Week runway show, the TI SENTO – Milano jewels and their designers are ready to Meet you.  The looks created by well-known Dutch celebrity stylist Danie Bles, will be on display along with all of their other handcrafted silver jewels. The designers will be working on their next collections and be on-hand to answer questions.

Made exclusively by Goldsmiths who love Silver, these jewels are sure to inspire and enchant you. Mix & Matching is at the core of the TI SENTO brand enabling fans to create their own personal look every time they wear the jewels.

“We wanted to give our fans the opportunity to meet all of our jewels in one shop. To meet our designers and see first-hand how our jewels come to life. Connecting this POP-UP Atelier to the acclaimed Amsterdam Fashion Week was a logical link.” says Arjan van Zuylen, CEO at TI SENTO. 

Danie Bles will be giving a workshop in the POP-UP Atelier on how to Mix & Match TI SENTO jewels to create your own personal look.  Other workshops include getting your nails done by Amsterdam’s newest nail art concept salon Lakwerk, styling tips by Grazia Magazine and not to miss, the open workshop by Luxury Fashion Illustrator Anna Wijnands.

The TI SENTO – Milano POP UP Atelier is open from Tuesday the 12th of March until Sunday the 18th of March 2019.

Press event: Tuesday the 12th of March from 16:00-18:00

Event info: https://www.tisento-milano.com/collections/pop-up-atelier






TI SENTO – Milano is taking over Amsterdam with their iconic Mix & Match jewels during Amsterdam Fashion Week!

TI SENTO – Milano will be part of a unique collaboration during this year’s Amsterdam Fashion Week. Maison365, the fashion store owned by the well-known Dutch celebrity stylist Danie Bless, will be creating new looks for the runway with TI SENTO’s jewels.

“Our Mix & Match jewellery will have center stage during the fashion show with Maison365. Combining our jewels to create a personal look is the core of what TI SENTO is all about” says Rosanne Laheij, Country Manager for The Netherlands.

This latest edition of the Amsterdam Fashion Week is focused on fashion, art and design which is a perfect match for TI SENTO – Milano. All of their jewels are made by Goldsmiths who love Silver with special attention given to their design, details and craftsmanship. Their iconic jewels will delight you.

The looks created for this show will be on display in their POP-UP store in Amsterdam the following week.  Meet them, Love them, Dance with them…

The complete program for AFW can be found here: https://amsterdamfashionweek.nl/afw-studio-01/

For press related questions contact Céline at MOOI PR: celine@mooitheagency.com

#tisentomilano #TISENTOxMaison365  #goldsmithswholovesilver

TI SENTO – Milano POP UP Atelier

Huidenstraat 13 –H
Tuesday March 12th to Sunday March 17th 2019